ABOUT

Art direction is supposed to make sense. It’s not fancy, it’s intelligent.

I believe in it deeply.

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​Few years ago, I joined TBWA Brussels as Creative Director and Art Director.​ Before that, during 7 years I was Creative Director at Air, an independent agency located in Brussels, which has consistently shown up in Belgium's top creative ranking over the past years.

​And before taking on the job as Creative Director, I worked at Leo Burnett, Famous, Saatchi & Saatchi Brussels, Saatchi & Saatchi Frankfurt.

​I've proudly worked on clients like Heinz, British Airways, CBC Bank, McDonald’s, Toyota, Audi, Proximus, AB Inbev, Delhaize, The National Lottery, Brussels Airlines, Orange, Canal+, Procter and Gamble, Telenet and Amnesty International.

I thank the national and international awards organisations such as the Creative Club of Belgium, Cannes Lions, Eurobest, New York Festivals, the Clio Awards, D&AD, The Mixx, and the Effies, for recognizing the quality of my work and giving me awards  in categories like TV, print, outdoor, radio, direct, digital, media, promo & activation, interactive and integrated.

With my creative partner Grégory Ginterdaele we have been nominated Belgium's Creative of the Year together.  We also received nominations for Campaign of the Year. And with our team, we made Air win best Belgian agency.